Womens Health Confidence Gap

Women have taken the wheel on their own health. 64% say they're more self-directed than they were five years ago. And 84% are paying out of pocket for it every month, a third of them more than $100.

But confidence hasn't caught up. Only 59% feel like they have someone trustworthy behind them. 42% have felt dismissed by a healthcare provider. And the women carrying the heaviest health burdens feel the least supported of all.

Welcome to The Directive Download, a new monthly series from Directive Analytics uncovering the data behind what's shaping people's decisions, confidence, and trust with a different topic each month. First up, the confidence gap in women’s health.

Download our one-page infographic to learn:

• Where women turn when they don't trust their doctor, and why social media wins attention but not trust

• The generational split in who trusts what, and where

• What she's willing to pay more for, and what's stopping her

• What this means for how brands should show up