Learn more about the methods, tools, and technologies we leverage
to reveal your path to growth.


When you want to know "why?" start here 

When it comes to understanding consumer behavior, there’s more than meets the eye. The intimacy of qualitative research lets you go deep, identifying the motivations, opinions, and mental mode of your consumers. Great for understanding X, Y, Z.


Our Qualitative Techniques

• Traditional In-Person Focus Groups, Triads,
   In-Depth Interviews

• Usability Testing

• Ethnographies & Shop Alongs

• directiveCHAT

• directiveFOCUS

• directiveDIARY



Measure what matters

When you need to put a number against who, what, when, and where –
and want to predict future performance, quantitative research is your best option. But we don’t just deliver the results, we surface relevant insights buried within thousands of data points. From benchmarking success to predictive models, we have the infrastructure and know-how to get you proprietary data that works.

Our Quantitative Techniques & Tools

• Concept Testing
• Attitudes & Usage Studies
• Path to Purchase Studies
• Advertising Effectiveness Studies
• Advanced Statistical Analytics & Modeling
  (Conjoint, Regression, etc.)
• Segmentation



Feedback without friction

When’s the last time you went somewhere without your phone?
That’s what we thought. As consumers have adapted to using their smartphone for everything—from reading and navigating, to shopping and banking—we’ve harnessed that relationship with research techniques to seamlessly reach them at any time, and in any venue.

Our Mobile Capabilities

• Video Uploads
• Mission Studies
• Virtual Intercepts
• In-Home Studies (IHUTs, Ethnographies)



Connect your best customers with your latest ideas

Tapping into brand advocates is win-win: you get great feedback, your customers feel valued. We specialize in building and maintaining healthy proprietary panels, giving you the opportunity to unlock fresh insights without having to start from scratch.

Community Features

• Flexible Recruitment

• Confidential & Secure

• Short & Long Term Options
• Engaging Qualitative & Quantitative Methods


(203) 855-8550

©2018 by Directive Analytics.