| While Internet usage behavior is
increasing, so are the methods in which you can connect. With
newer technology, people are now accessing the internet via wireless
devices such as cellular phones, PDA’s and even wireless
enabled laptops. As a client, why not use this technology to your
advantage? We now have the capability to survey customers via
mobile devices during or shortly after the buying/shopping process,
as well as any other time you want to reach them.
Our Insights Unpluggedsm tool allows
us to interview customers via wireless devices and turn around
client accessible data in real time via a web based reporting
tool.
Marketing Benefits:
- Find out how customers perceive your stores, your sales representatives,
or even your products. Insights Unplugged enables us to ask
customers during or immediately after the actual shopping/buying
process. Advanced technologies allow us to gather “point
in time feedback” from consumers at places such as restaurants,
retail shops, theme parks, concerts, professional sporting events,
movie theaters, and more. With immediate feedback, you can greatly
increase consumers’ recollection of their experience
- For wireless service providers and device manufacturers, gain
valuable insight relative to consumer satisfaction and loyalty
surrounding your technology and/or services by leveraging the
technology you provide
Methodology:
- Ideal for brief surveys of no more than 20 questions, for
quick pulse checks, satisfaction measures, or attitudes measurement
- Surveys are programmed using WAP 1.1 (based on XML, supported
by vast majority of Web-enabled cell phones) and WAP 2.0 (technology
which is scalable across transport option, scalable across device
options, and is extensible overtime to new networks). In addition,
there is language support for web enabled PDAs and cell phones
- Clients can view results in real-time using our web based
reporting tool
- Skip patterns and logic can be fully used and integrated
just like any other study designed for online, CAPI, or CATI
execution
- Surveys can be “pushed” to consumers if they
are empanelled or have provided you with their address, or they
can be “pulled” to your survey through in-store
receipts with the instructions and web address, billboard announcements
at live events, through notes or inserts included in service
bills, and many other ways
|
Download
more information about our Insights Unpluggedsm tool
