Survey Methods

We consult with you to determine the study design that best meets your needs.

Directive Analytics offers these study designs and more:

Traditional quantitative research methodologies such as telephone, mall, and mail surveys

Traditional qualitative research such as focus groups, in-depth interviews, dyads, and triads

Online quantitative research, including studies that require the use of images, audio and video

Online qualitative research, including in-depth interviews, focus groups, and bulletin board discussion groups

Data mining and direct marketing response modeling