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Directive Analytics has vast qualitative experience, covering a variety of study types, including:
- Idea Exploration
- Product Usage Test
- Promotion and Package Test
- Advertising Refinement
- Package Design Evaluation
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- Taste Test
- Perceptions and Knowledge Study
- Category Exploration
- Communications Check
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Offline Methods:
- In-Depth Interviews
- Friendship Pairs/Dyads/Triads
- Mini-Groups/Full Groups
- Man in the Street Interviews
- Ethnographies
- Shop-Alongs
- Brainstorming
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Online Methods: (For more detailed information, click here)
- directiveIDIs
- directiveCHAT (Online Bulletin Boards)
- directiveFOCUS (Online Focus Groups)
- Brainstorming
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Innovative Online Methods
For more information about our qualitative techniques, click here.
For more information about and comparisons of our innovative online methods,
click here.
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