| Online qualitative research provides
a cost-effective alternative to in-person focus groups and one-on-one
interviews that can span the entire U.S. or be used in select
geographies. We have developed a custom online qualitative toolkit
for our clients to use either with or without the services of
a full-time moderator.
Marketing Benefits:
- Turnaround time for an online study is quicker than that
of a traditional offline research study
- Additionally, a larger and more geographically disperse audience
can be reached in less time for a lower cost
- Peer/group pressure becomes eliminated when focus groups
are conducted online. Respondents can react how they actually
feel without worrying about how they are looked at within the
group
- With work and personal schedules filling up quickly, not
everyone has time to participate in a research study at a particular
time. With some of the tools in our online qualitative tool
box, participants are able to log on and provide feedback at
their convenience. This is of particular interest for business
decision-makers and physician and healthcare groups with hectic
schedules
- Online qualitative techniques allow our clients to stay and
observe the research from the comforts of their offices. This
allows them to stay on top of what they have to do, while reducing
travel budgets
- Creative techniques like Blogs and Madlibs provide teens
with fun and innovative ways to provide powerful brand and product
insights
Our online qualitative tool kit includes innovative
techniques like:
|
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a flash demonstration of directiveCHATsm and directiveFOCUSsm
