Research Designs Across Stakeholder Segments

We have broad experience in loyalty/retention research with all types of internal and external stakeholder segments, ranging from franchisee owners to individual customer segments. We work with our clients to:

• Manage internal and external relationships
• Understand competitive performance gaps
• Diagnose strengths and weaknesses
• Identify primary relationship factors
• Understand what drives loyal customers, inactive customers, lost customers, prospective and new customers
• Develop a comparative indicator of relationship health related to loyalty and satisfaction
• Measure the importance of each associated attribute in driving a successful relationship
• Establish goals and develop an action plan that can be used for offense, defense, or both