Now you can look at longitudinal data relationships.
Examine the cause and effect relationships of advertising, promotions,
event marketing initiatives, etc. on brand performance and gauge
marketing effectiveness over time.
Marketing Benefits
- Establish consumer attitudes & perception norms and evaluate
your brand and competition on a daily, weekly, or monthly basis
- Monitor marketing and advertising effectiveness. Data can
be analyzed by individualized variables including: key category-brand
drivers, demographics, and geography
- Test unaided ad recall, promotion effectiveness, and awareness
Methodology
- The Directive Analytics methodology combines the tried and
true tenants of measuring marketing effectiveness with other
tailored client-specific measures
- Measurement can be tailored for pulsed, wave, or continuous
tracking
- DirectiveTRACK can be administered via telephone or online
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