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Problem |
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| A major Technology Company, in association with their Top
10 Advertising Agency, wanted to develop a global communications
strategy for Europe, Asia, and the U.S. that would serve as
a unifying single platform of universal appeal. They also
wanted to determine the appropriate strategy needed to reach
both c-level executives & technical decision makers across
a broad range of vertical industries, and within four different
company size segments. |
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Approach |
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| A quantitative online research design, consisting of: a
sample plan-selection targeting more than 2000 target respondents;
questionnaire development; simultaneous native language translation;
field, analysis, and reporting was developed by Directive
Analytics. As an independent research provider, we were able
to provide multiple sources of highly targeted sample. |
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Learning |
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| By identifying commonalities and overlap of needs across
constituent segments, the research was able to isolate common
challenges. There was a further exploration of how different
communications based solution sets were able to meet these
challenges, resulting in a recommended global communications
strategy. |
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