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Problem |
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| A pharmaceutical manufacturer launched a new DTC communications
initiative and wanted to track advertising effectiveness among
target consumers and its related impact as reported by physicians. |
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Approach |
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| A quantitative benchmark and follow-up continuous tracking
of more than 3,000 target consumer sufferers and more than
600 specialty physicians was undertaken to measure impact. |
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Learning |
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| As a result of this research and analysis, our client stated:
“Directive Analytics gave us the insight and findings
to understand how our advertising was performing against key
metrics, and helped identify ways to modify the advertising
to improve impact.” |
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