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Problem |
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| A food store brand manufacturer wanted to better understand
consumers’ attitudes and perceptions toward their brand
and the category at large. |
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Approach |
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| Conducted an A&U survey to explore category-brand usage,
purchase behaviors, and any “gaps” within the
category. |
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Learning |
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| Identified that client’s brand best delivered
on the associated attributes that are most important to category
users. Isolated and measured the experiential characteristics
that customers identified most often when selecting the brand. |
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